Medical Guardian
The Problem
Medical Guardian improves risk assessments to help customers find the right medical alert system and plan to meet their needs. They wanted to break away from the practice of driving traction through fear tactics, and show happier, more supportive scenarios instead. Stock photography couldn't accurately capture this brand promise, so custom illustrations were in order.
The Solution
We began by exploring their existing brand and storytelling goals, capturing the diversity of the wide audience they serve. The result: an illustration design system that communicates and personalizes the core assessment flow with an appealing look and feel.
