Indie

Roundtrip Illustrations

Roundtrip Hero Image

The Problem

RoundTrip was launching a new brand to serve an aging population, and wanted to capture their product offering through memorable illustrations. They would market to an aging population, and display the unique hospitality their brand could provide.

The Solution

We helped them develop a distinctive, appropriate illustration style, with subtle texture, muted colors and a range of aspect ratios for storytelling purposes. Hero  images captured healthcare scenarios in detail, while supporting points are conveyed in simple spot illustration. We developed a systematic method for RoundTrip to consider usage and detail.