San Holo
The Problem
San Holo, known for having an innovative approach to music, aimed to launch his new album, "Existential Dance Music" with an unforgettable and captivating onchain collecting experience. The challenge was to design a landing page and virtual concert that aligned with San Holo's unique musical persona while fostering community engagement. The objective was to enable fans to collect individual tracks and engage with the music, all while emphasizing community comments.
The Solution
San Holo's "Existential Dance Music" album launch exceeded all expectations. Our partnership with Coop Records Music led to the creation of a seamlessly integrated website experience that beautifully matched San Holo's brand. The website featured a dynamic spectrum of colors, each associated with a specific track. Fans were encouraged to collect their favorite EDM album music onchain, which then allowed them to leave comments in a color of their choice in response to track-specific prompts. Comments were sorted by the number of editions minted, highlighting top collectors and creating an ever-evolving collage that showcased the full spectrum of colors, celebrating the community's creativity. The result was an album launch that transcended the boundaries of music, uniting fans in a vibrant digital community celebration.
